What are effective ways to build your reputation online? The key is all in the marketing techniques you use to generate traffic. Some techniques can build trust and create credibility while others destroy your foundation and force you start over again.
Take video marketing for instance. It’s a great way to build credibility and establish a bond of trust with your prospects. It is also the leading way to dominate the search engines if done correctly.
Video marketing can also be used with social networks as a friendly greeting or a way to create interest about you and your products and services.
The secret with using video is being yourself and showing your prospects what matters to you in life. Once you use video to sell them to your opportunity, you’ve ruined the experience. It’s like walking up to a complete stranger and saying, “Hey, wanna make some money? Join my business now because it’s the best thing since sliced bread.”
What makes sliced bread so great anyway? Some people like loaves and others like muffins.
The point is every technique has two sides of the coin.
Most business owners at one point in their career come across techniques known as black hat marketing.
These techniques usually require a budget and rely on large quantities of leads. If your new to building online this sort of technique may seem attractive. One can buy leads, their telephone numbers, their email address, and even get their physical address. Next thing you know, your getting ads for the abc opportunity and your asking yourself how in the world did “Billy Bob Jo” get your information.
This type of marketing is usually used by email marketers online. They get access to a list and then sell the list to other marketers.
What they fail to mention are the damaging effects this type of marketing could have on one’s reputation.
So if you’ve joined a new business and they offer you to buy a list of leads. Do some research and ask many questions.
Realize most opportunities who offer leads for sale are not marketing solely your opportunity to these leads but many others.
If your sending out thousands of emails, your email will automatically end up in their spam folder. I personally don’t even take the time to read my spam folder. Once its in there I purge and delete forever and most people do the same.
The part that is the most damaging to your reputation is the fact that the leader who asked you to buy leads to build your business most likely is not doing the same form of marketing. Why would they, knowing the harmful effects that could take place?
Instead they sell you the lists, your name gets flagged online as a spammer, and in the end you’re the one who has to clean up the mess afterwards.
Save yourself the money and the headaches. Instead of taking what seems to be the easy way to build your business learn how to fish.
Learn marketing techniques you can use to generate your own leads. These leads will be much more qualified than any master list you can buy online and most importantly the leads you generate will be attracted to you.
The greatest part about building a business online are the relationships you build while you do so. You’ll meet some of the most enlightened and experienced marketers but take my word for it, you won’t want to piss them off by becoming a spammer.
Think to yourself….what’s better for the long run? Learning how to fish or having a meal for one day?
To learn about an opportunity that teaches you how to fish click here.
Tags: black hat marketing, d sterlin, gbg business, internet marketing, online tips
