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copyrighting fundamentals

“If you wont go after what you want, you don’t deserve to have it.” D Verrengia

When I started using these copyrighting fundamentals over 6 years ago I literally watched a complete and shocking transformation happen not only in my business but in my bank account!

Learning these copyrighting fundamentals will not be easy but once you get used to it implementing these techniques will become second nature.

Getting Started

Just like any other skill copyrighting improves with practice.

copyrighting fundamentals

D Verrengia on her Laptop in Costa Rica

I’ve written thousands of web pages online.

From personal blogs, article campaigns, advertising descriptions, client press releases, business product pages, branding websites, and so many sales pages I’ve lost cost.

The point is, the copyrighting fundamentals I’m sharing with you aren’t theories I’ve thrown together.

Through out the years they have been tested time and time again and have proven to work each time without fail.

I’ll also be sharing copyrighting fundamentals that have been used throughout history to captivate an audience.

The key to great copyrighting involves many specific aspects.

Below is the list of aspects we will cover.

  • Titles and Headlines – Constructing your title’s and headline’s to set the mind frame of the reader to BUY
  • Hypnotic Lingo – Proven lines used time after time throughout history that gets them buying from you over and over again
  • The Missing Piece – How to construct your emails to engage more readers
  • Stories Sell – The secret to putting together a carefully written sales page in less than an hour

Below you’ll find an area designated for my notes.

I’ll use this area to include any informative copyrighting fundamentals audios or videos.

Titles and Headlines

Constructing your titles and headlines to SELL more products.

The key to creating a headline that will not only grab the attention of the reader but set them in a mind-frame to BUY is adding one or more of the following elements.

1. Fear
2. Curiosity
3. Urgency

If you can successfully remember to use of or more of these elements in your titles and headlines, you’ll engage your leads to read more of the page.

When building a blog our title should include our keywords.

Due to space, it is in the headline of the blog post itself that we must include one of the three key copyrighting fundamentals.

Here are a few examples of great headlines.

Here’s Proof That Your Failure In Your Business Up Until This Point Isn’t Your Fault. Learn How To Make More Money Before The Current Administration Loses It All…Again That Is!

Another example headline

I Said I Would Never Do Another Home Based Business Until Pigs Flew…Guess Their Flying Now Because This Is Something I Can’t Put Down!

Notice the form of the headlines above.

Do you notice where the key element was used in each headline?

The Internet is fueled by original content just like these copyrighting fundamentals.

It even awards those with original content and literally “slaps” websites that plagiarize.

Don’t copy the headlines above exactly.

Rather use them as a guide to create your own even more enticing headlines.

Who are you really?

That’s essentially what every reader wants to know.

A great way to incorporate this with these copyrighting fundamentals is by using words and phrases in your headlines like, “I, I Can’t Believe I, Learn How I, Get My, Your, You, Like Me”.

Ideally a headline must be short, to the point and provide enough curiosity to make the reader want more.

Although newspaper and magazines taught us that an effective headline is extremely detailed, lengthy, and jam-packed with curiosity or usually fear.

It all boils down to the type of person you’d like to attract.

Hypnotic Lingo

Using hypnotic word play to create repeat customers.

Great copyrighting, the type that gets people so motivated they not only buy one product but they come back time and time again is not just a matter of luck.

There are several factors that determine repeat business.

One way to be right on point are by using the next copyrighting fundamentals for repeat business.

This is one of the many covers to the best selling book by one of my favorite authors, John Grisham

Think of your favorite author.

What’s your favorite book written by him or her?

Can you tell me the title, what the book cover looks like, what’s it about?

If you can answer two or more of these questions about the book, you have been sold my dear friend!

Your favorite author used these same copyrighting fundamentals, imagery, and fancy word play to get your attention.

You can use those same copyrighting fundamentals to grasp the attention of your leads and prospects online.

There are actual phrases you can use too that will literally attract your prospects to the the Buy Now button like flies on a watermelon during a hot summer day.

Phrases like,

Humor sells…any funny line or quirky joke..

and like

I don’t know….All I know is…


How I went from….to…

Phrases like the copyrighting fundamentals above have been used by successful authors, large corporations, global products, business professionals, religious leaders, musicians, and all sorts of marketers online.

When you first start using these phrases they will seem unnatural.

Over time, you will see their direct result in your traffic and then you’ll realize their power.

I guarantee these copyrighting fundamentals will put more money into your pocket once you start using them!

The Missing Piece

Using rich text and images to captivate your audience’s attention.

Something that literally makes my head spin like an owl on a sugar high is when I visit an entrepreneur’s website and they don’t have an opt in box.

Here’s why.

Regardless of how much traffic you generate to your website or blog not all of the people that land on your website will instantly buy from you.

The truth is, most people will not.

How do you capitalize on these people who won’t buy today but will tomorrow?

Get an email auto-responder system like Aweber.

Not only does it allow you to capture the information of those who land on your website.

It allows you to “drip” emails with these copyrighting fundamentals to those leads so they’ll buy from in you in the future.

These are the copyrighting fundamentals that most mentors online will hide from you.

Instead of equipping you with the real life skills you could use to build your brand online.

They rather sell you the service.

Since I began using these copyrighting fundamentals I’ve been using Aweber to generate leads.

Throughout this time, I’ve noticed certain title’s that get more attention than others.

I’ve also noticed different times of the day that more leads will open an email.

When you start generating leads online you too will begin to notice patterns.

One copyrighting fundamentals that doesn’t change regardless of what your niche is.

Is the way you format your email.

Using rich text like bold, italicize and underlining will grab the focus of your readers.

Don’t be shy either with these text copyrighting fundamentals.

Use that bold whenever you want to make a point.

Or try italicizing the words you want to emphasis or when you make a joke.

This is one of the copyrighting fundamentals that has been used throughout history from books, to magazines, from television ads and even classified ads.

These copyrighting fundamentals will work for your email marketing campaigns too.

Stories Sell

Put together a sales page that will sell any product over and over again in less than an hour.

The next copyrighting fundamentals are without a doubt in my opinion the hardest to implement.

After all, writing a sales page means you gotta have a product. (well, duh! :-P )

Most entrepreneurs are so caught up on having the best product since “sliced bread” they literally lose sight that most of their prospects could care less what product they have in the first place.

I’ll tell you a story of what happened to me.

Before I started video marketing I was solely using these copyrighting fundamentals.

A sale here, a sale there.

I got a little result in my business and I was satisfied with that.

Although I knew video marketing is the most effective form of free marketing.

I would make excuses left and right why I couldn’t do it.

I was, too fat, or my hair wasn’t right, or I had nothing to say, or what if they just didn’t like me.

I literally sat in the dust of my fellow copywriters because they were all smart enough to shoot videos.

Then one day my own fear literally slapped me in the face.

Here’s what happened.

I get an email from a prospect who is interested in joining me in business.

They read my article’s and went through a few of my tutorials and was thoroughly impressed.

Just one problem.

I didn’t shoot videos back then, so they didn’t really know the person behind the website.

A few weeks go by and I notice the lead still hasn’t joined me in business.

I contact him via the telephone.

His words not mine, “Oh! Yea, I was going to join with you then I found this leader online and decided to join him instead.”

I played it cool.

“Ah, it’s no problem!” I said.

What I really meant was….(insert the feeling of failure here)

I did my research on this leader.

They didn’t recruit more people into the business.

They haven’t been online longer than I have.

D Verrengia getting her hair done in China

The one thing that made us different is the fact he was willing to shoot a video welcoming his leads to his blog and I was still making excuses and fussing over petty details like my hair.

Needless to say the next day I filmed my first video.

It was horrible.

Now let’s fast forward a bit.

About a year after that lead decided to join someone else in business they contact me via email.

We shoot the chat, you know, how’s the weather, what business are you in? the usual blah blah blah

But something is different.

A minute later I get the notorious “You’ve Got Money” email from PayPal and this lead has purchased my 1 on 1 coaching!

No sales pitching.

No hunting him down.

Just an instant sale.

Because I continue using these copyrighting fundamentals I get to enjoy the lifestyle others only dream about.

When asked what made him purchase my product he replied, “your video was bad ass.”


Here’s the point.

These copyrighting fundamentals are tremendously effective and will in no doubt help you make more money online.

Just like anything you can choose how you would like to use them.

When writing your sale pages instead of thinking of specific points or features about your products.

Be more effective and sell more product by sharing a story of your own experiences.

In my experience utilizing these copyrighting fundamentals along side video marketing is an unstoppable pair for quality traffic generation.


1 on 1 coaching with D Verrengia – Get customized traffic generation plans for your specific business http://www.dsterlin.com/7-steps/

Custom blogs designed to convert – Personally brand you and your business online http://googlemewebsites.com/design/blogs/

In know this page of copyrighting fundamentals contains a lot of information.

Don’t feel overwhelmed to implement each and every copyrighting fundamentals tips.

Instead consistent action and refer back to these when you have questions or need a refresher.

I will be updating this page so if found the information on copyrighting fundamentals helpful save it in your Favorites.
copyrighting fundamentals
copyrighting fundamentals

Author: admin on December - 8 - 2011

mobile phone marketing

Mobile phone marketing is probably one of the most over looked forms of marketing.

Yet, it can yield even better results than bulk classified ad posting and is just as easy, if not easier to implement.

Today, in record numbers more and more people are using cell phones, kindles, PDA’s, iPad’s and all sorts of mobile devices to access the internet.

Wouldn’t it make sense to model your business, website and and products or services to suit their needs?

These mobile phone marketing tips are so easy, you can literally start implementing them today!

There are a few simple things you can do to increase your mobile phone marketing exposure.

The first is widely overlooked by so many marketers and quite frankly I’m shocked.

If your using free video blog communities like Youtube to build, why wouldn’t you make sure your video is able to be viewed by users watching it on a mobile device?

The more people that see your video, or listen to your podcast, or audio trainings, the more exposure you get.

This is mobile phone marketing in it’s finest.

Let me tell you a story.

About 10 months ago I receive a phone call from a woman I created a website for a few months prior.

I was living in China at the time.

So in order to speak to my clients there were a few nights a week I would literally switch my schedule from night to day and day to night.

It was just about to hit midnight.

I knew what was coming next. Commonly practiced in China, before someone is to marry they will blast fireworks the night before at midnight.

Well China has the most people in the world.

So every night at midnight someone is celebrating!

I was too late.

“Wait, what was that?” I said as I chuckled and ran to close the window.

She wanted to know if she could download my tutorial videos to watch them on her mobile device.

That particular evening I didn’t have so many clients to consult.

But I stayed up the entire night and morning working on a mobile phone marketing strategy.

I literally tested my mobile phone marketing strategy with well over twenty-five of my own personal websites and hundreds of client web pages.

I’m not saying I know it all and I definitely cannot share everything about mobile phone marketing in one article alone, yet I’ll share some simple things you can do to maximize your mobile phone marketing client base.

Another thing you can do that will literally have your prospects begging you for more products using mobile phone marketing is formatting your emails with HTML.

Simple things like bolding your primary keywords or italicizing words you would like to emphasize.


Well think of your favorite advertisement either on or offline.

What drew you to the ad in the first place? What does it say? How is it written?

These are all aspects of mobile phone marketing that can be overlooked when writing emails.

The quick fix?

Take the time to format your emails with HTML functions as well as offering a non HTML version for email clients that don’t support HTML.

This will also increase your email conversions.

The easier to read your email is the more people will funnel to your links and opportunities.

There are alot more aspects of mobile phone marketing to discuss.

In this video I share with the mobile phone marketing techniques that I’ve used to build dozens of websites for myself, and hundreds of websites for clients.

If these mobile phone marketing tips can work for me, I know it can for you too (once you place action ;-) )!

(watch the video in full screen ;-) )

mobile phone marketing

Author: admin on December - 2 - 2011

keyword research video

When internet marketing, keyword research is one skill I learned I literally used for any form of marketing. Regardless if it’s article marketing, video, or even Facebook, all these forms utilize keywords to help search engines accurately rank them.

If you plan on using free marketing plans to generate traffic to your website, business or opportunity learning effective keyword research is fundamental.

This information is so valuable, I literally swiped a video from my husband so I could share it with you.

Helping you reach your goals, by any means necessary,
keyword research

Author: admin on November - 21 - 2011
categories: Essential Tips, middle

Turrialba, Costa RicaUPDATE!

Hello my friend,

It’s been awhile since I’ve updated this blog..so many things have happened in the meantime and I’m so excited to share them with you! There have so many things I have to share…one blog post just isn’t going to cut it.

Last weekend my husband, Justin Verrengia, our friends Mike & Gissell, went on a trip to the mountains in Turrialba, Costa Rica to visit our friend Mr. Combeau.

When you first walk onto the estate the walkway is hugged with flowers and plant life of all kinds. As you continue walking you’ll notice the sound of rushing river nearby.

The view from the front yard is amazing as you look our from the hammock on the porch. In the backyard your jaw will drop as you gaze into the valley and towns below.

I had an absolutely amazing time in Turrialba, Costa Rica.

The average temperature is bit cool, at 70-75F, on most days with light showers through out the day during rainy season. Most of the locals in the area I visited are farmers, they own lots of land and provide vegetables and fruites like papaya, yuca, tomatoes, potatoes, and even cheese!

The farm we stayed on is famous for a particular type of white cheese that is unbelievably fresh and tasty! If you visit Turrialba, ask for Combeau cheese; you’ve got to try it!

Justin and I spent alot of time wandering the nearby area and enjoying the view of the volcano. There were even times we literally walked right into the clouds! It’s amazing to be so close to an active volcano.

Our evening was spent on the hammock sky watching. Justin even saw a few UFO’s! :-O

Turrialba, Costa Rica valley viewWe had an incredible weekend and I’m glad to be able to update you with what’s going on my life.

Stay tuned…I’ve been working on a marketing technique for the past several months and have recently decided to share it with a very small group of serious entrepreneurs. I’d love to be able to share this with everyone but the truth is, I just don’t have the time.

A new blog post will be coming soon..

*If you’d like to see more photos, add me to facebooK!

Author: admin on October - 31 - 2011
categories: Freedom Empowers, middle

Helpful Internet Marketing Resources

D Sterlin’s Facebook Page
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Be sure to submit your email address and get tons more useful tips and access to all the tools I’m using to build a sturdy foundation with the internet regardless of where I am in the world.


Learn how to use WordPress for not only your blogging needs but for your business online. By using it’s simple add ons WordPress can become your main hub online.

WordPress makes things like generating traffic, seo and video marketing, a day in the park with easy to use plugins. You’d be insane not to take advantage of the full value of WordPress.

Did I mention it’s free?

Do me a favor, if you enjoy watching my videos of my experiences around the world go ahead and share them using either the Facebook share icon or the Twitter Retweet button on the upper left hand of this post. If you liked it I’m pretty sure your friends will too and I’ll continue to share them with you all.

Stay blessed in all you do,


Be prepared for jam-packed videos filled with value! In this post, I’m bringing online video marketing superstar Justin Verrengia to you live to share his gold nuggets and how exactly he has generated not hundreds, not even thousands but millions of views to his videos online.

With over forty minutes, yes you heard me, forty minutes of value you’ll want to make sure your comfortable and ready to take notes. This is not a video tutorial you want to miss.

I’m going to stop all the hype and get right down to business. Here is the video so you can watch it for yourself…

A Little Note
Seriously, with all this value in this video tutorial be sure to place ACTION and help your friends by sharing this using the Retweet button on the upper left hand of this post. You’ll be doing them a favor and they’ll be more than grateful you took action instead of keeping it to yourself.

Place your video/audio comments below and share your insight.

Stay blessed in all you do,


In this video you’ll learn how to take negative experiences and turn them into motivations in your life.

As you know, there have been ups and downs in my business and personal life and these situations have only taught me one thing….NOT TO QUIT! There have been times when I even thought about quitting and it was at these times I realized this is not an option.

I can do two things with my life. I can quit and blame others or I can take responsibility and start living prosperously.

In this video, I teach you how I was able to turn my “haters” into motivators and how you can too!

A Little Note
Seriously, with all this value in this video tutorial be sure to place ACTION and help your friends by sharing this using the Retweet button on the upper left hand of this post. You’ll be doing them a favor and they’ll be more than grateful you took action instead of keeping it to yourself.

Place your video/audio comments below and share your insight.

Stay blessed in all you do,


So many of my subscribers and business partners have been asking me the same question over and over. “How do I get online business success?”

Truth is, manifesting online business success does not depend on one thing but many used together. When you grow within your business will show the results. This directly is connected to the way you think.

In this video I go into detail about how the way you think can affect your results and most importantly your future online.

When we take the necessary steps as discussed in this video tutorial anyone can have online business success.

Success should not be just for one person but for everyone who is willing to take the necessary action steps to get it. The question is, will you quit?

If you’ve established your reason why. Your motivation for doing what your doing online, then there is nothing that can stop you, even when times get rough.

Watch this double video series and learn how I was able to change my life by taking responsibility.

The best part is, anyone can do it!

In the second video you’ll learn the power of maximizing your time. Many people have jobs to go to and family responsibilities and just plainly spoken, don’t have the time to spend hours on end building their business on the internet.

In this video I show you how to take the time you do have and turn into an income producing machine for your business opportunity.

Once you’ve established what platform you’d like to learn the only thing left to do is place massive action. There’s no need to waste time trying to learn everything you can first and then building your business.

The sooner you place action, the sooner you’ll see results in your business. All it takes is you having the confidence to take the steps necessary and pulling the trigger.

I’m confident if your willing to grab the bull by the horns this video tutorial will help you get to the next level. The question is, Are you ready?

If you are, don’t let another second go by without implementing what you’ve learned in this video tutorial on Online Business Success. Taking action RIGHT NOW is what establishes who succeeds online and who is left on the other side of the fence. Decide which person you are and take ACTION today!

Nothing is stopping you besides you.

A Little Note
Seriously, with all this value in this video tutorial be sure to place ACTION and help your friends by sharing this using the Retweet button on the upper left hand of this post. You’ll be doing them a favor and they’ll be more than grateful you took action instead of keeping it to yourself.

Place your video/audio comments below and share your insight.

Stay blessed in all you do,

Author: admin on April - 30 - 2010
categories: Essential Tips, middle

Learn how you can maximize your profile by adding custom html to your profile. Doing this will increase your profile’s relevancy. It’s also a great way to gain targeted leads using a social network we all have grown to love.

Follow this simple video tutorial and learn how serious entrepreneurs are using this free social network to establish connections, generate leads and gain qualified partners.

Have a question or just want to say hello? Post your comment below!

If this information helped you go ahead and share it with others by clicking the Retweet button on the left of this post to Tweet it to your Twitter following.

NOTE: Facebook, like the rest of the internet is constantly updating. Subscribe to my blog on the right to get my recent Facebook tips and tools!

Author: admin on April - 26 - 2010
categories: Essential Tips, middle