Building a website can be very beneficial to an online business or any business who wants to use the internet as a platform. From health products to shoes and accessories and anything else you can imagine all products are on an equal playing field when it comes to the internet.
The race to the top of Google is one that is becoming even fiercer as more and more entrepreneurs are learning they can use free communities like Youtube, Facebook and even Myspace to get the top position on Google’s organic side. This revolution has lead many businesses to focus more on the internet marketing of their business.
Big named entrepreneurs like Dani Johnson, Robert Kiyosaki and even Bob Proctor are using communities like Myspace to build their empires. They all have one thing in common.
They each have their own personally branded website.
Serious business owners around the world are all recognizing self branding is an effective technique used by corporations to sell more products.
A few ago, Pepsi made a commercial where a waiter in a diner tried to pass off a Coke to a little girl as a Pepsi. The little girl then takes one sip of the false Pepsi and her voice then changes into Godfather type mode.
The point is, I don’t even drink Coke or Pepsi and I remembered this commercial because it was not only amusing but they used the little girl to brand their product. So every time I see a Pepsi I think of this little girl and the hilarious godfather ending!
Most business owners, especially those who are starting out, can’t pay Pepsi contract deals and hire actresses and actors for their brand. There is a way that is much more cost effective.
It’s branding yourself with video.
Communities like Youtube aren’t only good for high school projects and chipmunk-voiced comedians. If your willing to make a 60 second to 3 minute video your qualified to brand yourself on the internet.
Self branding is not the only use of Youtube either; you can use the videos you upload to Youtube to dominate the listings on Google. After all, Google loves new content.
If you do your keyword research accurately you can dominate the listings of many search engines using the same videos you upload to Youtube. Unlike communities like Facebook, who also offer video, they don’t offer analytics about your video like how many watched it, how long they watched it, where in the world people are watching your videos, and so much more!
If you decide to brand yourself Youtube is definitely a tool you’ll want to learn how to use.
Most people won’t tell you, you’ll have a better chance of creating freedom for yourself online, if you have a personally brand website.
There are many reasons for this.
Not in any particular order of importance, the first is most people are not qualified. To run a business one must be determined and have laser focus.
Another reason could be the investment. Having your own website is not free. You’ll have to hire a professional with experience and learn how to edit and add new information.
Some people try to make a website themselves and suffer a lack of lead generation and business partners in the end.
So how does this benefit you?
A word many throw around now-a-days online is competition. The truth is, there is no competition online especially when you know how to use the tools of the internet.
In the end, my view is self branding is a great idea for those who want to bring their business to the next level. Even a custom background on Twitter can help you generate more followers. With odds like this it’s no wonder more and more entrepreneurs are starting to personally brand their websites.
